I have been predicting this for the last 5 years. As a matter of fact, Brazilian companies have been increasinlgy stepping into the US and World economies since early 2000. In late 2003 only 40 Brazilian companies were listed at the SEC (either with ADRs or other securities). Today, there are over 150 of them and the number has been growing steadily, especially after the 2008 boom of IPOs in Brazil.
Check this interesting article out at today's MSN Slate: http://www.slate.com/id/2257361/
Some are even stepping up and saying Brazil is on its way to becoming 5th-largest economy in the World (see it here: http://www.theinformationcompany.net/brazil-%e2%80%98on-way-to-becoming-5th-largest-economy%e2%80%99/.)
No matter how you look at it, Brazil is growing and soccer is only one of the things it has mastered...